Saturday, September 7, 2013

Great Britain: Advertising Standards Authority Censored Coca Cola Ad

The English authority which supervises the contents of the advertisements, the ' Advertising Standards Authority’  has censured a Coca-Cola advertising video  considering it deceptive. In the video titled "Be Ok" was described in a very entertaining way how to dispose of the 139 calories in a can of drink. It begins with a 25-minute walk with your dog, followed by a 10-minute dance rhythm, a long laugh of 75 seconds and a brief expression of joy after winning a game of bowling.
Advertising Standards Authority has deemed unclear why the message suggests that it is enough to practice one of these activities to burn calories while sipping a can. In fact to compensate for the caloric intake one must do all four activities..
Coca Cola said they put a plus sign between each activity so that people would know that all four activities would be required to burn 139 calories. But the Advertising Standards Authority thought that the plus signs might be thought of as decoration. Therefore the ad was misleading and could not be broadcast.

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