Italy Uses Twitter To announce Bread Recall.

In Milan three tourists fell ill immediately after eating a bread called German Bretzel contaminated with caustic soda and purchased by Princi, a bakery in the city center. After a few hours the government issued a recall and informed the public using twitter they urging consumers not to consume that kind of bread sold in two other bakeries in the chain. The recall was also carried in newspaper.Only 5 people became ill but none were severe. The government  continued to update the situation with other tweets in real time.

The use of twitter proved to be a very effective way to get the news of the recall out quickly and helped to keep the illness associated with the bread to a minimum.